Content Audit and Taxonomy — Canada Business (2006/2007)
Annie Crombie has been working with Industry Canada / Innovation,Science and Economic Development Canada in support of its Web Renewal activities relating to the migration of all websites to Canada.ca. This work has included developing a complete content inventory for the Industry Canada website and mapping it against the Canada.ca architecture. It also included developing detailed information architecture for the Business and Industry theme and Science and Innovation theme and providing ongoing information architecture and partner engagement support to Industry Canada in its Web renewal efforts.
The Health Products and Food Branch Inspectorate (HPFBI) is responsible for compliance monitoring and enforcement activities related to products that fall under the mandate of the Health Products and Food Branch (HPFB). Recently, HPFBI has started to develop a strategy to determine the most effective way to facilitate compliance in specific sectors. The assumption is that the more HPFBI knows about the key sectors it regulates; the more able it will be to determine the compliance and enforcement tools most likely to create higher levels of compliance.
To increase its knowledge about the sectors that it regulates, HPFBI engaged Re-Think Strategic Consulting to develop profiles of key regulated sectors and to develop a methodology for conducting further research and consultations. Re-Think used secondary research and statistical analysis of internal data to develop sector profiles for the Natural Health Products, Medical Devices, Pharmaceuticals, and Blood and Blood Products sectors. We then used our comprehensive knowledge of research and consultation methods to assess the pros and cons of various methods of research and consultations and make recommendations about which ones would be most effective for use by HPFBI for its information requirements. Finally, a detailed methodology was developed for conducting further research.
Canada Business (CB) has a collection of over 3000 documents, including summaries of government programs and services, fact sheets, and business guides. However, clients were having difficulty finding the information that they need. There were also concerns about the quality and readability of the documents. As such, CB engaged Re-Think Strategic Consulting to develop a new taxonomy for classifying the documents and to conduct a quality assurance audit on the existing content.
This process involved first developing a strawman taxonomy using taxonomies in use by CB, research on client needs and, and a review of taxonomies used by other government portals for business. Re-Think then conducted an audit of 1/3 of the content holdings (1008 documents) in the Business Information System (BIS). Each document reviewed during the content audit was classified according to the strawman taxonomy (using existing terms or proposing new ones). The resulting taxonomy made recommendations for classification and terms in several facets, namely subject, audience, industry sector and geographic area.
In addition, each document was reviewed for quality and appropriateness, looking at the currency of content, applicability to business, use of document templates, quality of writing and other issues.
The results of the audit and recommendations were compiled into two reports and presentation decks – one on the new taxonomy and one on the content audit. The results of the content audit were presented to the team of content developers at their national training meeting in Toronto and Re-Think facilitated a working session to come up with solutions to the quality problems.